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Training camp / ATR

Who is the best apprentice? The training camp gives apprentices from the ATR concept partners (Meisterhaft, AC AUTO CHECK and autoPARTNER) the opportunity to test and broaden their knowledge. The camps take place in several cities across Germany. Coaches from the ATR Academy train and test participants in future-focused areas such as air-conditioning technology, electrical engineering/electronics, and gasoline and diesel technology. The highlight is the annual final in Hamburg, where three winners are chosen from the best participants at the individual training camps. CC provides support for the training camps' communication activities. The aim is to keep the partner companies up to date and to raise awareness of ATR's commitment to training and to strengthen its profile.

Services: Flyers for workshops, PR work for the trade press, image ads

Target groups: ATR concept partners (independent automotive workshops and dealers), industry professionals

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