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Buderus campaign “Heat up now” / Bosch Thermotechnology

The Buderus “Heat up now” campaign was designed to heighten awareness of energy and climate protection. At the beginning of March 2009, the Rossmarkt in Frankfurt was decorated with a giant blue bobble hat. Buderus also dispersed a further 9,000 normal-sized woolly hats around the city on parking meters and road signs for example. The ISH, the world's leading trade fair for bathroom, building, energy, air-conditioning technology and renewable energies, which was taking place at the same time, was also geared towards the campaign, with 6,000 blue hats adorning the trade fair halls.  Communication Consultants wrote the speeches and designed the press campaign for the event.

Services: Media work (invitations and support for journalists, press kit, evaluation)

Target groups: Trade and consumer press

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