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perspektive / Schwenninger BKK

Schwenninger BKK commissioned CC to overhaul the look and content of its customer magazine “perspektive”. The new layout features large, unusual images and an eye-catching cover page. The texts focus on health, nutrition, exercise, relaxation, lifestyle and well-being. Along the lines of “Distance allows you to take a closer look”, the new perspektive also hones in on topics that at first glance do not appear to be associated with the health insurance company. Communication Consultants won through against four big-name agencies and was commissioned to oversee the relaunch. The customer magazine is now published four times a year under the direction of CC.

Services: Customer magazine

Target groups: Customers of Schwenninger BKK, potential customers, anyone interested in healthcare

Circulation: 210,000

Frequency of publication: 4 times a year

Length: 28 pages

Language: German


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