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Podcast: “Schwierige Begriffe” / Schwenninger BKK

Why was the health fund set up? What is integrated healthcare provision, what is the flat rate contribution and what does the Federal Social Insurance Authority do? Schwenninger BKK uses the “Schwierige Begriffe einfach erklärt” (difficult terms explained simply) podcast to regularly shed light on bureaucratic neologisms like these. Every episode focuses on the key facts and uses simple language to explain complicated terms used in the healthcare sector. Communication Consultants developed the concept and is responsible for editing and producing the audio reports.


Service: Podcast

Target groups: Customers of Schwenninger BKK, consumers, potential customers, anyone interested in healthcare, radio stations

Circulation: 6 times a year

Language: German


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