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PR-work for the soccer world cup 2011 in Germany / Panini Verlags GmbH

During huge events such as the soccer world cup CC goes into high gear.


Media requests before and during the women’s soccer world cup in Germany were on the daily agenda and kept CC on the run.

We had to do it all: Fulfill a journalist desire for an image of a female player with an extravagant hair cut, set up interviews for print media and radio, and organize photo/TV-sessions throughout Germany with Panini’s CEO Frank Zomerdijk.


The icing on the cake was when dpa and other news agencies spread word from our press releases which lead to increased media attention for Panini. The Guardian (UK) called us to find out more about the Panini-hype in Germany and Stefan Raab, a well-known German TV-host also regularly mentioned the sticker collection on his show TV Total.


All that only because of adhesive, printed paper …. Thank you Panini, you guys are awesome!

Service: media work (external press office, press release, TV and audio-PR, special media, evaluation)


Target group: All media (print, online, social media, TV and radio)

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